The key component to gambling and social media that makes it addictive is the uneven rewards.

You can spin the wheel and one time you lose $5, next time you win $500.

Or with social . . . you scroll and scroll and sometimes you see something you like . . . sometimes you don’t.

And so you are constantly trying to . . . see something exciting again.

Addictive.

So how is internet marketing like that?

You see, when you first start out online, before you have an audience of, say, 10,000, your rewards are sporadic.

You create a product and you make . . . 8 sales.

You get excited.

You create another one and you make . . . 1 sale.

Depressing.

But then you think, what did I do wrong?

So you make another one, and you get 12 sales.

Now you are onto something . . .

So you make another . . 2 sales.

You get frustrated.

And try affiliate marketing . . .

You make 14 sales.

Ah! Now I’ve hit it you say.

And then the next campaign . .. is a dud.

On and on - up and down, up and down.

In a seemingly unpredictable way.

And so you get addicted to the ride.

But never getting ahead.

Constantly trying new things.

But . . .

Once you get some stability.

Once you have a critical mass of buyers.

Once you have a predictable audience.

Then you have to pivot to the boring stuff.

Creating a small product each week.

Combining them into a big product once a quarter.

Getting 20 new subscribers each day.

Writing an article a day.

The problem is, the boring stuff doesn’t give you instant or predictable rewards.

The rewards come later.

Once you can disassociate today’s work from tomorrow’s results and income, the internet gets much easier.

You go to work online like a job, doing the things you know will work.

(Or that you have learned from someone doing what you want to do).

And you do those things - sort of blindly - for 90 - 180 days

WITHOUT QUITTING.

That’s when you start the get results.

Of course, if you lean your ladder on the wrong wall . . . you don't get results.

My advice: if you are starting out, don't re-invent the wheel.

Don’t copy a beginner because they are cheaper.

Don’t follow the masses.

Find someone who is doing what you want to do and getting the results you want and DO WHAT THEY ARE DOING.

Hire them.

Watch them.

Do what they do.

Then once you learn it yourself, you can make all the changes you want!

By the way, yesterday I surveyed my audience and discovered some interesting things . . .

I put the results here, and I decided to hold a Money-Making Workshop next week based on the results: