Is Video Holding You Back?

Let’s face it, a significant portion of online traffic is driven by video, especially video shorts.

Even if you are a writer, your audience would love to see your face and a few words from you each day.

And with video shorts being just 45 seconds . . .

Imagine you could take 45 seconds a day to record a fast message that would land in your prospects and clients’ feeds . . .and each day, one day at a time, 45 seconds at a time, these messages are building trust.

Chipping away at the lack of credibility in the market.

Showing YOU to be the expert that you are.

Better than that, showing you to be the relatable expert that you.

The relatable expert people WANT to hire and work with.

So why aren’t you doing more video?

Is it lack of confidence?

Is that lack of confidence driven by just not knowing how to do it, easily and quickly each day?

Do you get stuck on what to say?

If so  . . . I want to make this easy:

Each day think of something you’d like to share with your audience.

One little idea.

Then imagine using this formula:

Are you struggling with x?

If so, here are 3 steps you can use to overcome this:

1. One or two sentences about step 1

2. One or two sentences about step 2

3. One or two sentences about step 3

Then summarize their result if they do those things.

And then a call to action, like, or follow, or respond for a lead magnet.

OR you can make it affirmative instead of a question. It’s the SAME formula, but instead of leading with a pain-based question, lead with the “3 steps” you are going to give them:

3 Steps to (Doing X)

In the next 30 seconds, I’m going to tell you the 3 steps to doing (your thing)

These 3 steps will help you (achieve y)

Here are 3 steps you can use to overcome this:

4. One or two sentences about step 1

5. One or two sentences about step 2

6. One or two sentences about step 3

Then summarize their result if they do those things.

And then a call to action, like, or follow, or respond for a lead magnet.

Then once you have that written out - about 100 words

Either use your phone, or use easy desktop software like OBS to record it.

When you are first starting out, keep it simple:

• Just talk naturally, upload it as is.

• Do this for a week.

• Then you can add in some light editing for a week or two.

• Then add in captions.

Here’s the thing, if doing video is scary to you, this process, ramped in slowly over 2-3 weeks, will get you doing video regularly! 

That will build trust with your followers, prospects, and buyers! 

If you want an A-Z hands-on workshop to walk you through this entire process, I am holding a LIVE 2-part workshop this week where I will guide you through each of those steps, for your niche.

And at the end of the 2nd class, YOU will have a recorded video READY TO UPLOAD!

You can join the Workshop here

And here’s the best part:

Do it once with me, and then you can rinse and repeat, each day.

Imagine the trust you’ll build with prospective buyers, if you are in their feed 45 seconds each morning, like your competitors?

If you want that for yourself, join me for the Workshop:

Video Reels Live Workshop