1. Write Great Content

This one goes without saying and yet I think a lot of folks undervalue this one.

Here’s why it’s important:

1. If someone reads your content and it’s not good - why would they read more?

2. Or why would they subscribe?

3. If they like one article, then read 10 in your archives, and those aren’t good, they are just filler . . . are they going to want to subscribe and read more?

I truly believe that while, content alone doesn’t grow your channel, good content makes it exponentially easier to grow.

Or you can think of it the other way around, bad content simply holds you back because people don’t share, re-post, subscribe, or read more.

I am sponsoring my own course for this post:

If you want to learn how to create a newsletter like this one, I have created a training program that shows you how:

Back to the article:

2. Post snippets, promos, and excerpts in social

Once you’ve written and posted your main article, take snippets out of it and post them on feeder social.

For example, if your main posts go on beehiiv, then you could extract a portion for twitter

By the way, do you want more great content like this?

If so, subscribe and I’ll send you updates when I write new articles:

3. Make 50 connections a day 

Content is great, but if no one knows about it, then it’s like a tree falling in the woods.

When you first start out on a platform, the best way to grow is to find people who might like what you write.

I like to find people who are engaging on other people’s posts.

If they are engaging, liking, sharing, commenting on other people’s posts, then if your content is good, wouldn’t it make sense, they will like, share, comment, and engage in your posts.

I believe this is the #1 method for initial free organic growth.

Once you’ve built thousands of followers, and you are writing good content and they are engaging and sharing it, then maybe you can cut back.

But until you hit critical mass, this is a critical step.

4. Comment or message 50x a day

In addition to finding and friending/connecting with 50 people a day, find 50 posts you can comment on intelligently.

Those comments will get shared and get your followers.

5. Find many places to feature your newsletter

This is an example.

I write an article like this and post to beehiiv.

Then I feature my newsletter in:

Twitter

Linkedin

Facebook

Skool groups

Medium

And anywhere else I have an audience.

Put your newsletter sign up on every profile.

Put it in your email signature.

Put it in the by line of every article or post you write.

6. Write as much as you can

Generally speaking, the more you write, the more you get seen.

Write, write, write.

Of course this is limited by your time in the business.

If your business is full time and you are serious about newsletters, you might write 2 hours a day.

If this is a side hustle, you might write 30 minutes a day and that is a lot.

7. Rinse and repeat

I know this might feel really simple.

It actually is.

But it takes repetition to get the followers and the views.

And the more you write, and the more you figure out what people like, and what they respond to, and you keep adjusting to that (without losing your voice), you’ll possibly find that some of your articles go viral.

And even if they don’t there is a snowballing effect that happens, day in, day out.

I hope this has been really helpful.

It’s the process I personally use for building my own audience.

By the way, if you want to learn how to create a newsletter like this one, I have created a training program that shows you how: